IWork purchased on disc in 2011.  Why can't I upgrade free?

I bought iWork on disc at BestBuy with my MBP in 2011.  But when I click on Pages, Numbers or Keynote in the App store I get the message, "Pages 4.3 is already installed but was not purchased on the App store.  Would you like to purchase? $19.99"
Why can't I upgrade?  I did buy it, but at the time it was not even AVAILABLE in the app store.

Then why do we read this ....
Pricing & Availability
iWork and iLife for Mac come free with every new Mac purchase. Existing users running Mavericks can update their apps for free from the Mac App Store℠. iWork and iLife for iOS are available for free from the App Store℠ for any new device running iOS 7, and are also available as free updates for existing users. GarageBand for Mac and iOS are free for all OS X Mavericks and iOS 7 users. Additional GarageBand instruments and sounds are available for a one-time in-app purchase of $4.99 for each platform.
from here...
http://www.apple.com/pr/library/2013/10/23Apple-Introduces-Next-Generation-iWork -and-iLife-Apps-for-OS-X-and-iOS.html

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