PLEASE HELP! 67MG PDF file can't reduce to email without losing image quality

I have created an 88 page fashion look book for work and it needs to be emailed out pronto to our customers!
I created it using In Design (the latest version)
I saved it as a PDF for my records - Highest Quality for printing purposes.
I open it in the latest version of  Adobe Acrobat Pro XI - Version 11
When I compress the file it goes form 67Mg down to 10MG which is great, however the image quality is not good enough.
Being a fashion brand we need it to look crystal clear!
Can anyone help me and tell me where I am going wrong???
Thanks you in advance, Nicky

Try working on the images themselves before you create the original document. I don't normally recommend JPeg, but if you have pictures the feature of JPegs that reduces the color sharpness may help. Once you have what you want, you might then change it to a TIFF or PNG file. You can also do an audit in the PDF (save as>PDF Optimize) to see where the bloat is located. It is likely in the images. In that case you need to see how to reduce the size of the original images (actually work on copies so your originals stay good). It may be that you are using too many pixels (300-600 should be good in most cases) or you might be able to reduce the color depth (256 colors might be adequate. When you use the photo in ID, be sure you use it at 100%. If you need to change the size, do it in a graphics package that can properly interpolate the bits. You should do physical size reduction before you reduce the resolution. It may be that what is happening when you do the compression to 10MB is that the interpolation of the pixels is getting in the way. So doing all of this on the graphic before you use it would help a lot. I may not be a graphic expert, but trying to work on the original graphic to size and quality before you use it is typically a first step to a good look. PhotoShop should be able to do the reduction, but a simple program for such is IrfanView.

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