Saving Images for Web

Hi,
Whenever I save images for the web they seem to loose the richness of their color. I've not noticed this until working on a particular project that involves resizing and preparing images of artwork for a website.
The images are in sRGB color profile and I am "saving for web and devices" with ICC checked and optimization at 70. Still, the images look a bit faded overall. Is there anything else that I can do to retain the color?
Thanks!

I am wondering why my advice was any worse than yours. I admit I mistakenly suggested Monitor RGB instead of Windows RGB but as far as I know sRGB is the default for most monitors. This would put them all pretty close. Am I missing something?
I would think that having someone set the images with icc profiles and then adjusting their own browser to correctly display such images would cause the exact same problem you say my solution does. It would give the image editor an impression of the image that nobody else is going to see. I don't know anyone that uses icc profiles for web work. In general I don't think you will find many people who have set their browsers to correctly view images that have these profiles. So it seems like someone that has will be thinking the images look great on their system but not on someone else's.
If someone may eventually repurpose these for print then worry about icc profiles for the printer. It seems like a huge waste of time for anything that is purely on screen.
I am not trying to battle with you over who is correct I just want to understand what your saying.

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