Trouble saving images for web in CS3

Hello All,
I am trying to make buttons, etc. in Illustrator CS3 then saving them for web stuff as either gif's or jpg's. Everything was working fine for a while - the images and text looked great. Mid project the images and text started becoming super pixilated. No matter what type of image I tried to save it as, or what quality they're set to they're very jagged, grainy and awful looking! I don't think I've changed any setting and wracked my brain and the forums, FAQ's, help for a solution to this. Just seems like it came out of nowhere!
Thanks in advance for any advice and councel!!

I am wondering why my advice was any worse than yours. I admit I mistakenly suggested Monitor RGB instead of Windows RGB but as far as I know sRGB is the default for most monitors. This would put them all pretty close. Am I missing something?
I would think that having someone set the images with icc profiles and then adjusting their own browser to correctly display such images would cause the exact same problem you say my solution does. It would give the image editor an impression of the image that nobody else is going to see. I don't know anyone that uses icc profiles for web work. In general I don't think you will find many people who have set their browsers to correctly view images that have these profiles. So it seems like someone that has will be thinking the images look great on their system but not on someone else's.
If someone may eventually repurpose these for print then worry about icc profiles for the printer. It seems like a huge waste of time for anything that is purely on screen.
I am not trying to battle with you over who is correct I just want to understand what your saying.

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