Sneak Peek #2 of future Photoshop functions: Background Save and Liquify enhancements.

Photoshop program manager Zorana Gee presents the second sneak peek of Photoshop "next": http://www.youtube.com/watch?v=XLp1dR2sYkE

acresofgreen wrote:
John Waller schrieb:
As Marian has astutely observed, post-CS5.5 and the introduction of the new upgrade policy, these drip fed sneak peeks are now less about trying to convince us to upgrade and more about feature freeze.
What's the feature(s) that'll get the Twitterverse trending hot enough for Adobe to shelve further new features until CS7?
We must remain underwhelmed at all times in order to encourage further innovation.
I seem to be in the minority, but I don't buy into that idea.  It makes perfect sense for Adobe not to reveal too much too early about the CS6 features.
On the one hand, it would be foolish to show all their cards to competitors too early in the game, for fear of copy-cat features. I know people keep saying that PS has no serious competition, but that could change in a hurry. 
On the other hand, developers have to iron out any serious bugs in the new features before the product is released.  Sometimes even with carefully scripted development cycles and passionate developers who work 16 hour days and on weekends, some show-stopping bug can turn up that can't be fixed by the planned release date. The only options are to postpone the product release, or leave out the feature. It would cause a lot of disappointment to announce new features and raise the customers' expectations too early, only to have to renege later on.
Of course. Agreed.
The traditional titillation tactics of drip feeding and slow reveal for a new version in progress to try and kickstart the buzz still serve a purpose but Adobe is creating its own mountain to climb.
The greatest competition for the next version of Photoshop is always previous versions of Photoshop. Convincing people who are still getting used to CS4 and CS5 to upgrade to CS6 is not trivial. That's always been the case because Photoshop usually sets its own benchmarks. For that, we can applaud Adobe.
But Adobe's board obviously feels that the lure of new features alone in each new version is not strong enough to keep the share price going North. Hence the ill conceived one version back policy.
But times are changing and by Adobe painting its users into a corner with unpopular forced upgrades, its simultaneously creating an exponentially greater sense of expectation for each new version.
"OK if we're prisoners in the upgrade cycle and we must upgrade for big bucks with every new version, then we demand far greater value for money than ever before. Turn the volume up to 11 every time".

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