Spot Specs for Television?

I have a project for a company that has filmed about 9 different commercial spots each being 15-30 seconds.
The local television stations all want me to send them via you send it, an online program.
First, what is the best output in compressor for something so short, yet obviously can be good quality for television.  Most of the outputs are either DVD or HD DVD 60/90 minutes, etc.
Second, the reason they are having me do this is because their original footage was cutting off some of the information when displayed on 4:3 televisions.  When I imported the video files to F inal Cut all of the important visuals were within the safe zone.  If I export to 16:9 in compressor will it change this or would it be better to export to 4:3.  The company wants it to be played so that their logo and phone number is visible, whether its on hd tv's or people who have analog 4:3 televisions. Since they deal a lot with people going into bankruptcy it is important to have that as well.
Thanks so much for any help!

I've never used 'you send it' but I would think they have a FAQ or some sort of guideline to help you decide which Compressor setting to use (I suspect it will be a setting in the Format folder rather than the DVD folder).
Once you find out which setting and apply it to your commercial, go to the Geometry pane in the Inspector and change the Padding pop-up to 'Preserve source aspect ratio'.

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