Syncing phone with itunes

Hi All
Em currently using Iphone 3GS and em facing a big trouble.
Whenever i Connect my phone to itnues to transfer songs,it tells to first erase and sync.
Everytime i need to erase and then again i need to fill songs.
Even connecting to same Computer multiple times,I face the same issue.
Please do help me out as this issue is bugging me up.
Thanks in advance.

My guess is that you have the phone set to "Back up" every time you sync (and probably didn't on the old phone). Check out...
http://discussions.apple.com/thread.jspa?threadID=1608143&tstart=0
Hope that helps...

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