What does it mean when the usecounts of Parse Tree for a view is incrementing when a select query is issued against the view?

Question

I'm using SQL Server 2008 R2 (10.50.4033) and I'm troubleshooting an issue that a select query against a specific view is taking more than 30 seconds consistently.   The issue just starts happening this week and there is no mass changes in data.  
The problem only occur if the query is issued from an IIS application but not from SSMS.  One thing I noticed is that sys.dm_exec_cached_plans is returning 2 Parse Tree rows for the view -  one created when the select query is issued
1st time from the IIS application and another one created when the same select query is issued 1st time from SSMS.   The usecounts of the Parse Tree row for the view (the IIS one) is increasing whenever the select query is issued.  The
usecounts of the Parse Tree row for the view (the SSMS one) does not increase when the select query is issued again. 
There seems to be a correlation between the slowness of the query and the increasing of the usecounts of the Parse Tree row for the view.  
I don't know why there is 2 Parse Tree rows for the view.  There is also 2 Compiled Plan rows for the select query.  
What does the Parse Tree row mean especially the usecounts column?

Answer 1

>> The issue just starts happening this week and there is no mass changes in data.  
There might be a mass changes in the execution plan for several reason without mass changes in data
If you have the old version and a way to check the old execution plan, and compare to the new one, that this should be your starting point. In most cases you don't have this option and we need to monitor from scratch.
>> The problem only occur if the query is issued from an IIS application but not from SSMS.
This mean that we know exactly what is the different and you can compare both execution plan. once you do it, you will find that they are no the same. But this is very common issue and we can know that it is a result of different SETting while connecting
from different application. SSMS is an external app like any app that you develop in Visual studio but the SSMS dose not use the Dot.Net default options.
Please check this link, to find the full explanation and solutions:
http://www.sommarskog.se/query-plan-mysteries.html
Take a look at sys.dm_exec_sessions for your ASP.Net application and for your SSMS session.
If you need more specific help, then we need more information and less stories :-)
We need to see the DDL+DML+Query and both execution plans
>> What does the Parse Tree row mean
I am not sure what you mean but the parse tree represents the logical steps necessary to execute the query that has been requested. you can check this tutorial about the execution plan: https://www.simple-talk.com/sql/performance/execution-plan-basics/ or
this one: http://www.developer.com/db/understanding-a-sql-server-query-execution-plan.html
>> regarding the usecount column or any other column check this link:
https://msdn.microsoft.com/en-us/library/ms187404.aspx?f=255&MSPPError=-2147217396.
  Ronen Ariely
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