What is diffrernce between key figures and characteristics?

Hi all,
I am a newbie to SAP BI....i am doing Masters in ERP(SAP)....I have confusion about what is basic difference between key figures and characteristics?
Why do we have to define attributes in characteristics?
If any one can refer me a thread that answers my questions or explain with very lucid example I will highly appreciate it.....please answer this question as I have just spend 4-5 months studying BI and have not really implemented in the Industry but we do have access to SAP BI where we perform tutorials....
Also please let me know the links to materials where basics of BI are explained in a very simple way.....
Thanks,
Regards,
Rahul

KF is anything which can quantitatively measured: Amount, Number, Value, Price... whatever you want to measure is called Key Figure. This key figures are also called KPI (Key Performance Indicator). If you want to know the number of sales orders, the number of deliveries, the amount of deliveries... all are key figures
And to add to that, key figures are also divided into two:
Cumulative KF: Like I said, amount, value, price
Non-cumulative KF, this is different kind of key figures which shouldn't be summed up, for example: Age, Inventory, Number of Employees.  When  you measure this key figures, you don't add the age of every body, because that doesn't make any sense, but adding the sum of all deliveries, or adding all Sales does make sense, that is the difference between the two key figures.
Characteristics: are anything which couldn't be quantitatively measured: material, customer, plant, employee ID and so on...
Aways, in BI you measure the KF against the Key figures..
thanks.
Wond

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