About E-COMMERCE and E-Marketing

Dear Friends,
Good Afternoon..!!!
may i know about, what is e-commerce? how it is using in crm? what is its uses? plz help in me briefly...
Thank you,
Dhananjaya

Hi Dhananjay
E-Commerce is now termed as WEB CHANNEL and it is been categorised into B2B - Business to Business and B2C - Business to Customer.
SAP has designed it in such a way that, the business can use it with SAP CRM as a back end or SAP ECC as a back end. The basic difference in this is with CRM as a back end the order created from WEB SHOP will be saved in SAP CRM system and then replicated to SAP ECC.
WEB CHANNEL with SAP ERP/ECC back end, the order from WEB SHOP will be saved in ECC directly.
Business customer can use various functionalities such as product catalog, product images, price, availability, web order creation with user friendly screens (UI) provided by SAP.
Hope this clarifies.
Regards
Edited by: DJ on Jan 19, 2011 7:27 AM

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