About pricing on Form Central

Why is Adobe getting into the deceptive/hidden/hard-to-determine pricing game?
Let's see - the "Basic" plan starts at 99 cents for the first month, then one must look hard to see that after that it goes to $14.99/mo
Yet, the "Plus" plan, which has no first month discount, seems to bill at $11.99/mo.  Why is this less than what the Basic plan becomes?
I wouldn't waste the time of forum members with this question if Adobe offered any other avenue to communicate.
I like many of Adobe's products, but must they adopt this mode of info and advertising?

George,
Thanks for your prompt response.  I do understand how an annual payment results in discounts over monthly payments as a general principle. 
Only reason I had to make my post is that Adobe has apparently chosen (in my opinion) to make everything less than clear.  The difference could have been easily shown on the comparative chart versus below on the other page with very small font grey on a white background. I understand marketing, but……….
I’ll look further into this product. Thank You.
Chris

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