Apple Trailers question...

Hey guys, I posted this on the Final Cut forum but I thought this might also be viable here since it's also a Quicktime issue.
I was wondering if you could enlighten me with how to get my videos online to stream as fast and as high quality as the movies on the Apple Trailers site.
I know they use h264 settings, but I can't seem to place what bit rate they use, and how they have that fine balance between good quality and fast streaming. I'm pretty sure it has a lot to do with Apple's fast servers, but I was hoping to find a setting in FCP that will let me show my videos online as close to this quality as possible. Youtube quality not an option, it irritates me because a lot of a film's elements are lost in pixelization.
I downloaded a trailer from Apple Trailers and here's the info:
Dimensions: 480x260
Codecs: H.264. AAC. Timecode
Channel Count: 2
Duration: 02'29
File size: 14mb
So as you can see, the bit rate isn't specified.
I have a .mac account and use FCP 4.5 and I'm looking forward to experiment. Hope you guys can help me out. Thanks very much!

I tried using the settings above with 500kbps as my bit rate, and it estimates around 3+ hours to render out (this is a 6 minute film using Final Cut Pro, 1GB of RAM). Does it usually take this long?It sounds excessive to me, but then you have not indicated what source (SD or HD) you are sharting with, what filters may have been applied, whether or not your clip is being "rendered" before conversion, or what mode (single-pass or multi-pass) you are using. For instance, if you have selected multi-pass, then encoding in a single-pass mode may cut your time in half. If you are starting with an HD file and are targeting it for a two thirds of the of the trailer target data rate, then additional iterations are likely required to reduce the data rate to the lower target level. Since you did not say what target dimension you are using, you may be forcing extra iterations to here also. I normally use a 512 Kbits/sec (480 Kbps video + 32 Kbps mono) for a 320 x 240 H.264/AAC Baseline profile encode. Other tricks would be to lower the target size during encode and play the file back at a larger size. Here is a 516 Kbps Sample file if you want to look it over and check out the settings.

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