Could someone explain to me how categories and keywords work?

I have some questions with regard to iTunes U categories and keywords and would be grateful for any advice.
1. Is our RSS code (below)correct?
2. Does the category and sub category of each feed item have to match the category stated at channel level? This is quite important since we have items with different categories and sub categories within a single collection.
3. Is it compulsory to state a category at channel level and item level?
4. Is it worth adding a keywords element for each item and if so how do the keywords improve discoverability in iTunes U?
RSS Code -
In the channel element of our RSS feeds (collections) we’re stating the iTunes U category element like this (we can add a subcategory if required) –
<itunesu:category code="110" text="Social Science"/>
Within the item element we’re stating the category and sub category for each item, as per the example here - http://www.apple.com/itunes/podcasts/specs.html#category but with the addition of the itunesu code attribute - like this -
<itunesu:category code="101" text="Engineering">
<itunesu:category code="101101" text="Civil"/>
</itunesu:category>
Message was edited by: Tom_Williams
Message was edited by: Tom_Williams

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