Display Product Name in URL with out Extension

Hi
I want to display the product name in the URL, with out
giving the product id and the file extension like below
I want like this : www.mysite.com/category/productname
instead of
www.mysite.com/category/display.cfm?pid=123&catid=345
I dont want to give the ext and whole query string, becuase
my clients getting confuion with this query string.
does any one have any idea on this?
can any one explain how to do this.

Take a look at:
http://www.isapirewrite.com/
the isapi filter. I believe cold fusion server has an inbuilt one.
I am using it to change /profile.cfm?dir=myprofile to /myprofile
where my profile is a unique identifier. I would guess you could
easily do this:
www.mysite.com/category/display.cfm?pid=123&catid=345&name=productname
www.mysite.com/category/productname

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    ==================
    http://www.dreamweavermx-templates.com
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    > Murray --- ICQ 71997575
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    > (If you *MUST* email me, don't LAUGH when you do so!)
    > ==================
    >
    http://www.dreamweavermx-templates.com
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    >
    http://www.projectseven.com/go
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    > > Murray --- ICQ 71997575
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    > > ==================
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    http://www.dreamweavermx-templates.com
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