Dramatic Drop in Books Sales from Over 270 per month to less than 70. Any answers as to why? Has this happened to others?

Sales of my books averaged over 270 per month for almost all of 2011 and 2012 and for January of 2013--then in February of 2013 and continuing to the present, sales dropped to less than 70 per month.
The sudden drop from over 270 per month to less than 70 per month with sales suddenly falling off the fiscal cliff in Februrary of 2013 is inexplicable.  I can find no reason for it. 
Therefore, I am asking other authors: Has this happened to you? Any idea of what changed? I presume something must have changed within the itunes bookstore, or there was a change in the listing of my books.

In additon to this forum, we contacted Apple Ibookstore support and this afternoon they may have provided the explantion:
According to Apple:
"iBookstore that change frequently including top charts and any featured placement sections (IE: New and Noteworthy sand other special or seasonal sections). All featured placement is solely at the discretion of Apple and isn't guaranteed. If your book was in one of these prominent sections or top charts before and is no longer there, this might be what you are noticing in your numbers."
Fortunately for us, our authors probably got us featured placement for 2 years. Unfortunately for us, after 2 years it appears we were shoved aside for another pretty face. Thus, book sales imploded.
We thank Apple for answering our inquiries and providing us with useful information as to how to (hopefully) drive sales back up.

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