Encoding for the web/workflow. It works, better way?

I really need some help from the pros. And believe me, I appreciate all your help. Please bear with me as I summarize my workflow. I produce a very popular football highlite show for the local cable operation. ( 19 years now). It airs from a a DVD ( ouch ). But, I have recently taken it to the web using iWeb and it actually works fairly well. Here is my workflow, please see if you see any flaws or if there is a better way. My timeline is XDCAM HD. ( renders are ProRes) I export out a ref movie for each quarter of the game. Each export seems to take longer than I would think since it is only a reference file. Then, I use the iPhone preset in QuickTime Pro to shrink it down. (480 x 270 ) Finally, I export again as a hinted movie so I can stream it. (It would be great if I could increase the dimensions a bit as well), Any flaws or suggestions? You can view the program at northcoastgameoftheweek.com Thanks in advance for any input.
Best, Tom

I imagine your encode time is the killer plus the export. I can't help you with the export part but the encode time I might be able to.
We've started using the Elgato turbo.264 HD usb-encoder and have been fairly happy with it. The colors get a little washed out and there are some artifacts (more than I'd like) but the time savings is immense. You can also use it from within Compressor.

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