Event booking email identifier

My Client has booking event calendar where their clients can register for training seminars.
The industry that this was developed for has 70% of the offices use a single email address.. ie. [email protected]
When a person fills out the form using their name, common email address the crm collects the details this person. My issue is that when another person from the same business goes to book a seminar and uses the same email address. The new name is not being collected because the CRM system reverts back to the original name that was used. When they print out the report with the seminar details they will only have the first name entered using the email address, not the actual person attending the seminar.
I understand that this is because email is a unique identifier and will record the data in CRM against the existing email address.  Is there another way around it?

The only way around it, that I can see, is to use javascript to generate a unique email address from their first and last name or their phone number. The email address will not be valid and they won't receive follow up emails, but you'll get around the problem.
-m

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