Export Settings for iPod iTouch

Does anyone know the best settings for exporting video directly from Premiere CS3 to play on my iTouch? Quality? Size 640 x 480? Frame rate 30 fps? Bitrate etc, etc?
I have exported a video to QuickTime but the file won't sync. I've looked on iTunes and I should have an option under Advanced to convert the file to play on my iTouch but for some weird reason, that option isn't there.
I could buy QuickTime Pro which I assume has a preset but it seems silly if I can do it without!
Chummy

Hey Jeff,
Thanks for that. You know Jeff, this whole de-interlace thing is like some mystic art to me.
Most times when I render a video, to Flash or MPEG for example, I don't bother. I think I'm right in saying (although I could easily be wrong!) that encoding to Flash does it along the way and most software MPEG players do likewise. QuickTime I'm not sure about.
So why, if you don't mind me asking, do you suggest 'using a high-quality deinterlacer' in this instance?
And is the VirtualDub Smart Deinterlacer 'high quality'?
I think I also remember that someone has recommended a Panasonic plug in for VirtualDub although I've never used it...
And one final question (since you appear to have raised more in my mind than you imagined!), why use the VirtualDub for resizing instead of Pr?
Chummy

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