Imovie08 export settings for good quality

I'm using iMovie08 with my Canon HF100 but cannot find the best export settings for my MP4-files. The exported movie needs to run on my PS3 and my macbook. I want to export in 720p and 1080p format, using H.256 and ACC, but I'm not sure what bitrate to use for my movies to get acceptable quality. Tried using 5000k for 720p but that left me with lots of compression artifacts.
Any hints?

For 1080p try unlimited bitrate or a minimum of 16000.

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