H.264 encoding time saver

I don't know if this has been discussed elsewhere, and I don't know if everyone reading this will go, "well duh!" but I discovered something last week that made a big difference in how long it takes my system to encode H.264 files.
I have a lot of clients who want their videos on YouTube, which is why I create a lot of H.264 files.  Usually, in my Media Encoder H.264 settings, I select the YouTube SD preset (all my video is SD), which works very well.  But by making a simple tweak to the preset values, I cut the encoding time in better than half.  The preset has a frame rate value of 30 FPS.  Changing that value to match my video (29.97 FPS) made all the difference in the world.
I have a 3:12 project that consists of simple cuts.  No transitions and no effects.  With the standard YouTube H.264 preset, this took 5:12 to encode.  By changing the frame rate to 29.97, the encoding only took 2:11!
J. D.

thanks for info !  Usually it is kinda normal that the workflow is just like you said...your project settings match the video "source" material. and the export matches the project settings ( as much as possible, as of course some things change ( size of frame ...maybe you have to go to interlaced or progressive etc) ..but generally frame rate is kept the same....
once you get your settings good ( adjusting the default preset values ) you can then "save" that as your own new preset...customized...and then you dont have to keep changing it...you could label it MYH264-YOUTUBE-SD...or something ...

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