How do I save as gif and not lose quality

I got an image with lot's of text in a clipping mask and I can't save it as gif without the picture looking aweful. Please help!

Your expectations are unrealistic. Your text characters are small enough that they are coming up against the hardware resolution of the monitor. The hardware resolution of any given monitor does not change.
That, in itself, has nothing to do with the fact that you are saving as GIF. Here's the thing:
You say you are getting undesirable results
when you save the design as GIF. That implies that you see something inferior when viewing the GIF, compared to what you see on your screen in Illustrator. If so, do this:
1. Open the design in Illustrator. Zoom it until the image on your screen is the size you want it to be viewed on a web page. Does the text look good to you? Okay, then...
2. Take a screenshot. Paste it into whatever raster program you are using. When viewed at 1:1 zoom (one image pixel per screen pixel), you will see the same thing that you saw in Illustrator. In other words, you captured it with the same text anti-aliasing that Illustrator uses to render its screen.
Save it as GIF. Use the GIF options to minimize the number of colors in the color lookup table, but only reduce the number of colors so far that the reduction does not visibly degrade the image.
3. Link the image in your HTML
without a scale factor. If you use the captured image at anything smaller than 100%, then the browser or OS is going to have to do its own interpolation to re-render it to the now mis-matched resolution of the screen. That will not look good.
If I'm not doing any "clear pixel" transparency, etc. (your sample image doesn't imply the need for it), I usually don't even futz with Illustrator's Save For Web or export when I want a web-ready image of something I drew in Illustrator. I usually just zoom to the desired on-screen size, take a screenshot, and save it as PNG or JPEG or GIF. (I'm on Windows, so I use a handly litte screenshot utility, SnagIt.)
JET

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