How to Code SWFObject with Alternate Content

I've read umpteen tutorials and articles on embedding Flash
with alternate content, and they're all too different, confusing,
and unsuccessful. All I want to do is insert a JPEG to replace my
Flash movie on non-Flash browsers but have no idea how or where to
code it. I don't want to get into xml or div IDs (if I don't have
to)... just a simple-as-possible, idiot-proof solution for a
beginner like myself.
Here is my Flash object...
<td width="400" height="240">
<object
classid="clsid:D27CDB6E-AE6D-11cf-96B8-444553540000" codebase="
http://download.macromedia.com/pub/shockwave/cabs/flash/swflash.cab#version=6,0,0,0"
height="240" width="400">
<param name="movie" value="images/flashintro.swf" />
<param name="quality" value="best" />
<param name="play" value="true" />
<embed height="240" pluginspage="
http://www.macromedia.com/go/getflashplayer"
src="images/flashintro.swf" type="application/x-shockwave-flash"
width="400" quality="best" play="true"></embed>
</object>
</td>
Thanks.

docmentation:
http://code.google.com/p/swfobject/
AIR app that generates it for you:
http://code.google.com/p/swfobject/downloads/list
The body code will look like something like this:
<div id="flashContent">
<center><p>Please update to the latest version
of <a href="
http://www.adobe.com/shockwave/download/index.cgi?P1_Prod_Version=ShockwaveFlash"
target="_blank" title="Flash Player">FLASH</a>, and enable
<a href="
http://gsaauctions.gov/brow_details/IE6instr.htm"
title="Enable Javascript"
target="_blank">JAVASCRIPT</a><br /> or view site as
<a
href="index2.php">HTML</a></p></center></div>
<script type="text/javascript">
// <![CDATA[var so = new SWFObject("flash.swf", "mymovie",
"950", "600", "8", "#FFFFFF");
so.write("flashContent");
</script>

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