How to install iTunes 12 64-bit version?

I have a laptop on Windows 8.1. Previously I had iTunes 10 32-bit version for awhile. It was reliable most of the times (sometimes the program freezes when playing/pausing songs etc.) but decided to upgrade to iTunes 12 64-bit version so that it would hopefully resolve that issue. I have downloaded from the official Apple website which states it's the 64-bit version but when I install it onto my PC, it is just the 32-bit version. How can I change it to 64-bit or is there an option to select it to 64-bit during installation?
Thanks for reading.

You can't arbitrarily select which version to install - you must use the installer that's compatible with the release/edition of Windows that you are using.  You may be seeing the consequences of the fact that the 64-bit version of iTunes is not *completely* 64 bit - the main application is still 32 bit and will therefore, on a 64 bit system, be installed in the Program Files (x86) folder.  Other components are, however, required for correct operation with a 64-bit version of Windows.  If you download iTunes from the primary source (http://www.apple.com/itunes/download/) scripts on Apple's webpage will detect the architecture of your PC and only offer the correct version for it ... though there is some anecdotal evidence that those scripts may fail for some users, and you may need to go directly to the relevant downloads:
iTunes 12.0.1.26 for Windows (32-bit) - iTunesSetup.exe
iTunes 12.0.1.26 for Windows (64-bit) - iTunes64Setup.exe
See turingtest2's notes on Troubleshooting issues with iTunes for Windows updates for more details if you're still having problems with installation.

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