How would you make an effect like this?

Hi! I'm new to the forums, but hopefully it's ok if I start this new discussion. I'm very new to Photoshop as well (newbie).
Here is the image: http://sffbookreview.files.wordpress.com/2012/10/life-of-pi-banner.png
How would you make the image on the right - with the watercolor painting crop effect of the tiger? Also, how would you make the font on the left gradually turn to orange?
Thanks! Your help is much appreciated.

Hi there,
Here's a really quick tutorial on how to add the mask and gradient text over the image of a tiger.
Masking the Image
1) Open your image of the tiger. There should be two layers in your layers panel: the image and a white background.
2) With the tiger layer selected, click on the icon marked below in the layers panel to create a layer mask.
3) Being sure you have the mask you just created selected, paint with black using the brush tool to mask out the image. In your layers panel, if you look at the mask icon, you will see the areas where you were painting (on the canvas) change to black. Use a variety of brushes to recreate the effect in your example image.
Creating Text with a Gradient Effect
1) Use the Type Tool to create your basic text and reposition it on the page with the Move Tool.
2) In the layers panel, control click on the type layer and select Blending Options.
3) In the dialog box that opens, check the Gradient Overlay box and click on the "gradient overlay" text to move to the gradient options. Adjust the angle of the gradient, then click on the colored bar to select the colors you want. Click OK on each dialog to close them.
Final result:
I hope this helps, and please let me know if you need any more assistance.

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