I have activated 2 iPhones using my iTunes account, but I now would like to take one iPhone off this account, and start its own iTunes "pairing" in order to back up, without cross syncing between purchases, how can I do this?

I have activated 2 iPhones using ONE iTunes account, but I would now like to remove one iPhone from the account and add it to a new iTunes account. This is so that I can back it up without cross syncing between purchases/apps on both iPhones.
Whats the best method for this?
I'm running Windows 7
Many thanks

Whenever a menu choice is grayed out, that is because you have Restrictions turned on in Settings.  Be sure to turn it off.
You are confusing an itunes store account with an icloud account.  You two can continue using the same ID for itunes (thus sharing purchased music, apps, etc.), but you really should have separate accounts (different IDs) for icloud, since an account is intended for one user to keep his/her devices in sync.
To create a new icloud account, go to
http://www.apple.com/icloud/setup/
Then go to Settings>icloud and scroll to the bottom of the screen and tap Delete Account.  (have restrictions turned off)  That will disconnect the device from the account but will not delete data in icloud or other devices.  Then sign in using the new ID.

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