I hear that apps are the way to go in the future for launching web sites. Where do I go to find a good app writer? and How difficult is it to merge a website with an app application. My website will be written in microsoft.

I hear that having an app for my future website is the way to go in the future. It will help to even the playing field for small business such as mine.THere will great ways to feel out the personal preferences of prospective clients. My site will be written in microsoft. It will have a blogg, store, database, and a community forum. What are the pros and cons to having an app. What are the possible expences to expect with building,launching, hosting and maintaining an app compared to advertising on a deskop. I hear PCC and SEO can often add up to over $5000 a month. Hosting will cost at least a couple thousand a year.
ANy advice will be greatly appreciated.

Sounds like you really do not understand what you are talking about.  Not trying to be judgemental, but nothing is written in "Microsoft" unless it's a Microsoft Operating System, application, or website.
Microsoft is a company, not a programming language.
I would also recommend you do some reasearch on HTML5 so that there is no need to create an app for each platform, but rather have a single site that will run on multiple platforms.
Maybe look into contracting/hiring a good web designer.

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