Is it allowed and possible to sell your running application in the Apple Appstore to another company, who wants to buy (take-over) the app?

Hi,
If you build a very succesful app in the Appstore and now you get a lot of interest from other companies to buy the application(s), is this allowed from Apple and how is this possible if you want to sell your app to the interested company?
Does this include that all the current users will move to the new owner and would it be possible to rebrand and rename the app?
Looking forward to your expertise.
Cheers, Peter

Unless something has changed lately, no.
You have to remove the app from sale and then add it back into the new account. Apple won't transfer apps to another account and unfortunately it will lose all current users.

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