Parent / Child lead management

Does anyone have experience using parent/child relationships with leads in SalesForce? I am currently looking into setting this up for our organization to answer the need for multiple business units to be able to work/manage their leads while maintaining a unified view of all the interactions with the lead.

Shane, not sure if you've solved this yet, but I see this use case quite often. The most scalable solution, while not the simplest, is to leverage apex triggers in SFDC to control the creation of children leads based on whatever your child-lead-creation criteria are.  Visualforce can be used to then display and share activity across all related ( connected ) Leads as a related list, and child Leads can be worked independently by sales reps.
Here's the general scenario:
1. Prospect A submits a form indicating interest in product A.
2. Eloqua creates a PARENT LEAD in SFDC because this person does not already exist.  The Lead ID is stored in the Eloqua contact field called Parent Lead ID.
3. Your Apex Trigger creates a CHILD LEAD, associated to the Parent Lead via Reference, based on product A.
4. Prospect A submits a form next week indicating interest in B
5. Eloqua updates the PARENT LEAD with product B (almost like it would with Lead Source - Most Recent).
6. The trigger evaluates that a CHILD LEAD does not exist with product B and creates one, associated to the Parent Lead via Reference, based on product B.
Your PARENT LEAD now has two children, one for product A and one for product B, which can be worked independently by sales reps, with the PARENT always remaining in place.
There's additional logic that needs to be incorporated into the trigger so that updates to the parent can be propagated to the correct child, as well as the need for a custom object in Eloqua to maintain the relationship between the Parent Lead and its Children.
Tom

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  • Parent/Child requests in error

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    Yuvraj

  • Parent Child Hierarchy in OBIEE 11G

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