Promoting APEX... Can you do it?

As a consultant I see a lot of customers... what have this to do with APEX?
Well, most of my missions are not APEX related, but for one or an other reason, on 9 out of 10 the customer is using APEX when I'm leaving! ;-)
As the same happened with my current customer I thought to post the story on my blog. (http://dgielis.blogspot.com)
I suppose you can do the same! It's great for you, as you can use your favorite tool, it's good for the customer, as he'll have a lot of added value, and it's good for Oracle, as APEX will get more known! A Win-Win(-Win) situation!
I find it amusing to see it happen over and over again... you?

Hi Jochen,
sure.
Summarizing the ideas I have gathered from some offline conversations with Scott, Sergio and Vikas I have come up with the following strategies:
1) Target larger companies (mainly at a department level) to either replace existing MS Access applications or poorly working J2EE apps. Use existing contacts and even do some MS Access migrations for free - to get the ball rolling.
2) Take real world requirements for a J2EE app (with real data and their coporate design) and quickly build a prototype. This is what I have done and it was a great success. The design, logos and the actual data was crucial.
3) Bid for fixed priced projects
4) Use Apex in data warehouse projects. I can use my deep knowledge of Oracle Portal and IAS to build a truly integrated application. In a DWH context you always need some data entry / data manipulation frontends.
... after the ball is rolling, support seems to be a good strategy as well (thanks Dimitri).
Coaching / Training should be interesting as well.
Targeting smaller and medium businesses should be lucrative as well, I just don't have that many contacts in that area yet.
And I will definitely use Oracle Express Edition to build my own applications for sale. I am currently looking for business partners who have a good grasp of their customer needs. I am specifically looking for projects where the customer can easily calculate the return on investment.
~Dietmar.

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    Regards
    Martin

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