Rename app on the store : possible or not

Hi
for legal reson I have to rename app :  not only the name that appear beside the icon on the phone but the app name on the store.
I upload new version and change the name in the descriptor file. But this appear to only change the name of app in the phone.
How to change the name in iTunes and the app store  ?
the ultimate solution is to unpublish but I am looking for an alternative

In iTunes Connect you have to go to your app and then click "Add Version" to submit details on an update.
Then click on the icon for "New Version" (if you aren't already on it).
At the very top of the page (up higher above the meta data section) there should be a "View Information" label with an edit button next to it. Click on that edit button.
In the form that pops-up you should be able to edit the name of you app.
Hope that helps.

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