Render settings for Vimeo - Animation coming out blurry

Hello All,
I am new to After effect and am currently tinkering on AE CS5. I have made an infographic animation made up of illustrator graphics. As I was making the animation the graphics were sharp but once rendered and then uploaded it to vimeo it looks blurry and not sharp. I have looked high & low for the correct settings to use for vimeo but all seem to be inadequate.
Tech spec: File settings and software
After Effects CS5
1280 X 720 HDV /HDTV 720 29.97
Square pixels
Resolution: Full
8bpc
If someone could please try advise on how to approach this It would be greatly appreciated.
thanks
Emm

It has come with After Effects for many versions now.
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