Settings for creating QTime Movies within iMovie

I am using iMovie 5.0.2 and want to post some videos on my Site which supports Streaming Audio/Video. There are a wealth of settings within iMovie, especially as found under 'Expert Settings'.
Any suggestions as two what settings I might be best at using from the multitude available? Just for starters are the variety of formats such as MPEG4, Windows Media, etc. Space is not a consideration.
The camera is a Sony DV Camcorder; nothing elaborate.
Thanks!

Luc4 wrote:
... in favor of what? Is there anything else that can result in the same quality/size ratio?
me no engineer, but h264 is actually 'state of the art', and internally in use in AVCHD, in broadcast video, video-online-stores etc. etc.
there are endless discussions, how to 'pimp' the settings, .. there's a free derivat (as xvid vs divx) called xh264, which allows zillions of settings, and in my humble observation offers in low-bitrates a 'better' quality..
but usually, I don't participate in 'quality'-discussions ..
720p wit 4-6Mbit/sec delivers me 'best' for web-usage .. - but my movies are short. some say 2kBit/sec is enough ..
you can deliver on Mac h264 inside mov or inside mp4 as media-wrapper (if your audience hesitates with Quicktime).-

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