Subtitling Rules of Thumb

Hi,
I'm trying to create some templates for doing subtitles on clips in the future. In determining how long the templates should be, from what I have viewed, it takes about 3 seconds to read 8 words. Are there any general rules of thumb?
Thanks

a rule of thumb often used in news is 3 words (spoken) = 1 second.
this is for timing pre edited video to a news readers live voice over ... obviously not directly applicable to subtitling, but somewhere to start.
cheers
Andy

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