The text box with place holder text in my master is uneducable in my template. How can I fix it?

I'm very new to InDesign.
I just created a master based on a page design I liked by drawing its page icon in the layers panel up to the master icon at the top of the panel. Later I applied the master to a blank page in the same document by selecting the page in the layer panel and option clicking on the master page icon. It worked and I can fill the photo frames but the text areas are uneducable. When I go to the layers panel and open the layer with the text it's blank, however when I open the same file in the master, it's filled with text boxes.
How can I add text boxes with placeholder text that is editable?

Master pages themselves can't be a template, but any file in which the master page is used can be a template, just by saving as such. Templates can contain much more information, though, than just master object placement, including styles (very important), color swatches, and multiple pages. You can even have content on the document pages in a template file, and if you are doing placeholder text, it might make more sense to put it on the live document page than it does to put it on a master page.
Master pages are best suited to content that will appear on multiple document pages.

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