There is a big looking streak in the middle of the screen why?

ok so i just got my imac 21.5 i3 like a week ago and today i decided to clean the screen when i notice this big looking streak right in the middle of the monitor and say i wipe it with a free lint cleaning cloth the iklear provided and it goes away but then seconds it just comes back why can some please? is this normal ?what gives and what should i do thanks ?
here are some picshttp://i900.photobucket.com/albums/ac208/mrkkrazy187/MobilePhotoAug10201090227PM .jpg
http://i900.photobucket.com/albums/ac208/mrkkrazy187/MobilePhotoAug10201090246PM .jpg

Depends where you got it, if you purchased it at an Apple store call up and make an appointment to save dragging it around, if online contact support, if another outlet take it straight back.

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