Trying to make ads and display them in tv

I'm trying to make some advertisements to be displayed in a TV by the Apple TV, the ads made in Keynote as a movie.
So, I check the tech specs and it seems that if I use H.264 the measure should be 1280 by 720 pixels at 24 fps, but for some reason when I display it in the 32" Samsung LCD, there are parts that are cut (the sides). This being said, what size or area can I use to be able to maximize the amount of space I got and put all the stuff I need to inside?

Yes h264/720p/24fps should do the job, it would be my guess that your issue is possibly due to the transitions and effects you have used in keynote, not all of these translate into movies properly. My advice would be to get yourself imovie and use that to make your ads.

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