TS1702 How do I report an app that intentionally scams it's users?

The only thing ever mentioned when having a problem with an app, is to contact the developer. But the developer's website is in Arabic or something. But more importantly, their app was created with the intent to deceive consumers.
The app in question is known as "Mobile Cinema" by grees artoul. https://itunes.apple.com/us/app/mobile-cinema/id498619950?mt=8
The app is listed as a free app with a $9.99 in-app purchase option to purchase the ability to view over 4,000 movies. Upon doing so, you quickly find that what you get instead is a link to IMDB for about 30 movies. That's it. So you get no movies, but instead a wikipedia article on when the movie was created and who starred in it. You don't even get 4,000 IMDB articles, it is all a scam and there appears to be no recourse. The problem isn't a glitch or bug with the app, the app was intentionally made to deceive people from the beginning.
The way the developer is getting around the system is when you first download the app, he tells you to rate his app 5 stars and it will unlock an additional 15 movies. So being a free app, and people's attention spans. Most of the free users do just that and all those 5 stars drown out the 1 star people who actually paid for it, because free users > paid users. Now when the ratings for the app start to fall, the developer just 'updates' the app to a different version and the cycle starts over again with reset stars for the current version. It is a blatent scam and if you read through the reviews, you can see it, but it doesn't matter and there is no hope for a refund.
I know that the money lost is gone for those that bought into it, but there should a way to report this to Apple, but all the articles just say "contact the developer", which naturally is culprit in the first place. Apple's suggestion: http://support.apple.com/kb/TS1702

iTunes Customer Service Contact - http://www.apple.com/support/itunes/contact.html > Get iTunes support via Express Lane > iTunes > iTunes Store

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