Whether the AIR app support create some formats of rich media (besides html5) and share to others within the app?

I want to develop an app that have some features like
user can create animation content in some public or  proprietary format
user can share the content to others within the app
HTML5 is a choice but not the best for performance reason
May I use AIR  or any other suggestions? thanks a lot!

I think the real reason they choose INDesign is because it a first a layout tool. Which is what magazine's use for the content. They know the this is where the distribution sector is. You get the Magazine corporations to adopt it, then you add the Multimedia capabilities that provides these same corporations the ability to use their existing layouts as a base then build the interactivity from there.
My issue is that I can't be the only one who saw this need arising. A tool that incorporates layout, multimedia and publishing to various platforms which has power and ease of use is so badly needed. I am amazed that Apple did not partner with someone, especially Adobe to create a tool of this nature.
Creating great applications, apps, and multimedia documents in my opionion should not be developed only by those with great technical skill. Anyone who can conceive of an idea, has good knowledge of Adobe and Apple Professional tools should be able to easily create apps and multimedia documents. Yet no one has developed a good WYSIWG tool. You still need so much coding to get anything done.
All I can say is... the labs division said that September was the release date for the tools they used for the Wired App. So where are they?

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