Why are my colours in Illustrator so dull??

I'm hoping somebody can help me with this as it's driving me nuts   I'm working on digitalising my girlfriends artwork which needs to be very bright for the effect of her work to be seen but for the life of me, i can't get the right colours out of Illustrator.  I'm pretty sure it used to give me vibrant colours but since really paying attention to it and actually needing them, i notice that they are duller than in photoshop at the exact same hex code for example.  They seem to be less bright, almost pastel in tone and generally pretty lifeless. 
I've tried messing with the colour settings but in all honesty, i have no idea what i'm doing with it all.  My suite is synchronised throughout so they should show the same colours shouldn't they??  They are the same shade of boring even when exporting to image.
Help me adobe forums..... you're my only hope....   Ksshht.

You are working in CMYK and/or using a specific color profile without proof preview. Though that in itself begs the question - if this is supposed to be printed in any form, you may never get the bright colors you seek unless you use lots of spot colors or specific printing methods.
Mylenium

Similar Messages

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    Hi team.
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    To clarify I am not worried so much about absolute colour correction, i.e. calibrating screens etc, my problem is illustrator looks great, indesign looks dull.

    It took most of the morning but I worked out what was causing the issue... the PNG files were! Still don't understand why though...
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  • Why are the colors in Illustrator and Photoshop so off?

    Hi,
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    (image removed at request of poster)

    abjelly,
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