Why do my fonts render poorly in Bridge's PDF export?

I'm creating a PDF in Bridge CS6 from a series of .PSD pages I created in Photoshop CS6, to be printed as a MagCloud book (magcloud.com), and I expect the type to be clear and sharp, but instead, it's kinda crappy.
Shouldn't a PDF's type be vector and rendered in nice sharp lines?
What am I missing?
Thanks for any help.

drag into Acrobat Pro (I've got a trial version) to create a combined file.
If you have often need for this books you might want to look at a cloud subscription for Adobe, a monthly fee (about 60 dollar or so) provides you not only with Acrobat Pro but also the other cloud applications, in fact the Adobe Master Collection.
Disadvantage: While you can download the applications to your own computer you don't 'own' it your self so if you stop your subscription you can't use it anymore.
Advantage: Predictable monthly costs (a fair rate in relation to what you get) and always the latest updates (most updates are earlier provided to cloud subscribers).
I did not try Preview myself but I always thought when using Bridge to rename the jpeg (or PSD originals) in logical order and create an action to flatten the PSD and save as PDF to a new location you should be able to create a new multipage document in the correct order. And once saved it should stay in that order.
BTW, if you drag the border between miniature column and preview window you can adjust the size to larger thumbnails

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