Adding chapter tracks to quicktime movies

Question

Hello everyone,
I work for a university distance education department and a professor would like to add chapters to the h.264 lectures we product. The chapters will be topics covered during the lecture so students can refer directly to them.
The only issue with this is that even with apple's instructions, this task is difficult to do, and we need to be able to do these as quickly as possible.
Maybe there is an application we could use or a script that would do this for us. I figure something that opens the movie, asks what time stamp and what chapter, and then can export the movie.
Is this a pipe dream?

Answer 1

I tried using Garageband to get a movie with chapters for use on Apple TV. Able to get chapters using either podcast or video, but the exported movie was compressed to H.263, even though the file I dragged was a H.264 used by ATV. The H.263 file would not play on ATV.
Apple needs to update the QT 7.2 manual (7/07) for creating chapters. I'm using QT Pro 7.2, and several things are different. In item 7, the "Movie Info" is Movie Inspector. In item 11, the last timestamp may be extraneous, and needs to be deleted (if there are more timestamps than chapters desired plus one duration). In item 17, when main video is selected, the Chapters pop-up needs to have "text track" chosen. Then in item 18, when text track is selected, the Chapters pop-up should have "none" chosen. There is no such selection as "preload this track".
After much fiddling, I was able to generate a .mov file with the same size and codec (H.264) as the original .m4v file I started with. The .mov file imported into iTunes, synced with ATV, and plays beautifully on the TV with chapter markers showing on the ATV timeline.