Adding HTML link to buy subscription from article

Hi,
Is it possible to create a HTML link from a button or some text in an article which invokes the buy subscription popup box?
On the main page for the viewer that shows the individual issues you can click to buy one issue or click a banner across the top to buy a subscription.
Once this is clicked a popup box is displayed which shows the different pricing levels.
Is there anyway to start this subscription purchasing from within an article?
Thanks

Hi Bob,
I would like to link the subscription options out of an article. I don't think it will work with the goto links or am I wrong? I've seen this in the digital Esquire (see image attached).
Best,
Jens

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