App store pricing more expensive?

Haven't spent much time in the Mac app store, in fact my only experience was to buy iBank, however the list price is $75AUD, but I can purchase it direct from the publisher for $59.99USD.
Given the current parity of exchange rates why would I want to purchase this title through the app store, when I can get it for so much cheaper from the publisher?
This turned me off making any other purchases as well, is this a common theme for all apps, or are we being over charged in Australia?
Can anyone tell me the current US price for iBank?
Thanks

No no no no
"Democracy" has nothing to do with it!!!, we MUST buy from the Australian Apple app store, we CAN'T buy from the cheaper US app store. If we had choice, then it would be democratic. Democracy doesn't mean people can do whatever they like, lol, that's just wrong-headed.
1. Downloaded software is not goods, and therefore not subject to import duty. Only the 10% GST applies.
2. Australia is also a signatory to an international convention on software. If you import software on a physical medium (eg CD/DVD), the value of the software is disregarded, and duty assessed on the value of the medium. However, from memory, there is no duty on CDs or DVDs.
3. If you are importing actual media, see this example from the Australian Tax Office.
http://www.ato.gov.au/smsf/content.aspx?menuid=0&doc=/content/50682.htm&page=4&H 4
As noted here:  http://www.mactalk.com.au/56/96475-price-gouging-aussie-mac-app-store.html  , 
it is also a feature of the App store, and they came to same percentage as I did.
Yes, there really is a system of Regional Tier pricing which Apple, and not the contributing developers, use.
Or, as any reasonable mind would conclude: "gouging".

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