App store - The small cross in the corner of the buy-button

Hey!
Been wondering about this for a while, and I can't seem to find the answer to it. On some app-pages in the app store there is a small cross located in the upper left corner of the buy-button. What exactly does it mean?
It might be a stupid question, but this is how we learn! Thanks!
-Rob

Aha, I see! Thanks a lot It's kind if embarrassing working in an Apple retail store and not being able to answer that simple thing, hehe. So thank you!

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