Bad color after exporting in iMovie 11

I just got a Macbook Air (mid 2012 model) mainly for iMovie and I have to say I'm disappointed with the export quality.
I tried the standard export option and that results in a low bitrate washed out(color) video.
I tried just about every other option in the 'export with quicktime' including increasing the saturation using the filter menu.
But every option results in a video that has really bad color It's messed up and has a 'blackish' look. WHat I mean is that red lips look a little brownish pink, colors and blacks are darkened, they lack the shine the original vid had.
In iMovie, everything looks great. Can somebody please help me out?
The animation codec resulted in a 16gb file for a 3min vid but the colors were normal. But when I played it back in Windows 7, the colors were messsed up again.
Can someone please tell me the settings (when exporting in iMovie) for the best quality when played back on a PC?

Fortunately you didn't do anything wrong. Unfortunately iMovie is not geared towards import and editing of MiniDV video the way it used to be.
DV video shot on a MiniDV camera has lines of video 'interlaced' with one another. So you half the video lines at any one time and your brain combines them up into a smooth looking image. Ever since iMovie '08 came out including later versions ('09,'11), on importing the DV/MiniDV format or any video with interlaced lines of video iMovie drops, or deletes 1 whole set of scanlines. That means 1/2 of the video signal is discarded on importing it into iMovie.Then it attempts to 'regenerate' the missing video by 'doubling up' the video lines that still exist. Unfortunately the side effect of this process is quality visually is degraded, suffers and people are unhappy. The benefit to iMovie, the Macintosh and Apple is it's easier to 'playback' and preview the video as you skim it on the timeline. And it works on even the less expensive, less powerful macintoshes available on the market. You don't need the most expensive powerful Mac Pro to get good performance out of iMovie now. So that's the compromise and trade-off working with interlaced video on any version of iMovie made since roughly 2007. Prior versions of iMovie like iMovie HD 6 were very tailored to MiniDV camera video and were able to maintain the interlaced video data by design.

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