Best Export/Encode for 1080p HDTV Display?

I'm looking for today's best practice for encoding an animation that will be looping on a 1080p HDTV panel at an event.
Which codec & container, bitrate etc. is the best for quality, yet reasonable file size? I want it to be as sharp as possible, but would like to keep the file under 1gb if possible. 
My animation is 1080p 25fps, lots of imagery and some text, approx 1.5 minutes.
Thanks!

What device will be playing the file? Many TVs now have a USB port that will enable media playback from a thumb drive, or you could use a Western Digital WDTV device or similar media player.
There is no one-size-fits-all suggestion for the "best" results, however I would start with the H.264 format and then choose a preset to match your needs (1080p25). There are presets for AppleTV, YouTube, Vimeo, or just choose "HDTV 1080p25". The resulting file will have the .mp4 extension which is pretty universally accepted these days.
Thanks
Jeff Pulera
Safe Harbor Computers

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