Bought iTunes Gift cards and lost them in the train earlier today. I send an email using Express lane, have just been informed that Apple cannot assist me in deactivating these cards before someone else(a thief no doubt) uses them. How can I solve this?

I am shocked Apple is not taking this seriously. I have receipt and my bank statement to prove the transaction took place. £250 (£50 x 5) is what I will be losing.

iTunes gift cards, as is the case with many gift cards, are like cash; if you lose them, they're gone and cannot be refunded, nor can Apple deactivate the cards; they have no way of doing so. Sorry, but you're just out that money.
Regards.

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