Business case or Business benefits of BW Upgrade from 3.5 to 7.0

Hi All,
Could you please let me know or point me to any brochure that explains  the business case or business benefits of Upgrading BW 3.5 to 7.0 ?
I am able to find lot of docs/info explaining the technical benefits and advantages with upgrading BW 3.5 to 7.0, and all the new features in BI 7.0.
But what I am specifically looking for is, Sales proposal type info, Business Case of Upgrading from BW 3.5 to 7.0.
Thanks
KPK

Hi,
Go through this SAP Note : 928729
-Vijay

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