Compression to FLV for Banner Ad

Looking for some compression feedback, as I cannot get the results dialed in thru Adobe Media Encoder CS4.
Creating a flash banner ad, 11 seconds total, with 5 seconds of video from final cut. The size of the exported .mov is 784 KB, and I still have to hit a target of less than 60KB (yikes) on the final FLV export. Anyone had any luck here in these type of productions? When I convert to FLV (heavily compressed) and import into timeline of flash as embedded file, keeps increasing in size, hovering just below the 1MB mark. Your input is appreciated.
BTW- when you export "for web" from quicktime, could the "small" size it creates really be 4KB??

Thanks, trying there now as well..
But to keep it Apple specific, can anyone shed light on the "export for web settings" thru quicktime pro? The smallest version it creates comes in at 4KB, could this be possible? This is what I am then hoping to convert to FLV.

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    mobile device video info
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    view source
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    Marcia913,
    Sorry, I forgot to include another suggestion.
    Flash video (.flv) is also a very popular format that plays in the majority of browsers (Mac & PC compatible).
    Many forum members upload there video(s) to YouTube/Google video(and similar sites), These sites automactically convert your video to Flash video.
    After the video has been converted and posted to the site you can embed a link (URL & Embed links are provided by YouTube/Google video etc.)to your web page and have it play from there (inside your web page). You can even restrict who's allowed to view your video(s) public vs. private.
    An additional bonus is that you're not using any of the alloted space provided by your service provider for your website.

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