Creating an iPhone app? How?

I've been looking for weeks online for instructions on how to do this, but I can't find the information I'm looking for so I thought I'd post my question here.
I have an iPhone 3G and love it. I'm an author who would like to sell my ebook in the app store. I've downloaded the 3.0 SDK to my hard drive (but after installation, I can't find it) nor can I find any instructions on how to use it to create an app.
If anyone knows of an online resource you can recommend to help me, I'd gladly appreciate it. I'm completely in the dark as to how to do this and Apple's website isn't as helpful as I had hoped.

Hi Bob,
Thanks for the info.
So basically I can't create any Iphone apps with what looks like the single edition I have.
I'm trying to create some apps for the Newstand so I've already created a Ipad version but was also hopeing to have a Iphone version too
It says you can create unlimited Ipad apps with the single edition but would that include multiple editions of a magazine rather than an update of an existing one?
Spence

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